For my blog series this semester, I would like my main focus to be around Artificial Intelligence in E-Commerce and Digital Marketing. I would like to begin my first blog by spending some time speaking about E-Commerce as a seperate and Artificial Intelligence as a separate.
“E-Commerce is all electronically mediated information exchanges between an organisation and its external stakeholders.” E-Commerce encompasses all electronically medicated transactions between the organisation and any third party. Therefore, non-financial transactions such as customer support (i.e. Boohoo customer support account on Twitter), or information requests should also be considered under this definition.
There are four perspectives of E-Commerce which include; Communications- delivery of information products or services or payment by any electronic means (e.g. Apple Pay, Visa contactless etc). Process- application of technology towards the automation of business transactions and work flows. Service- enabling cost cutting at the same time as increasing the speedy and quality of service delivery. Online- buying and selling of products and information online.
Brand building websites are a good way to provide an experience to support the brand. For example, to introduce the AI sector of my blog, Ikea has recently introduced a Virtual Reality experience that allows consumers to test Ikea products in real time through Apples iOS 11 ARKit technology. “The app automatically scales products, based on room dimensions with 98 per cent accuracy.” In order to visualise a product within a space, the application scan the expanse of a room through an iPhone or an iPad camera. Users can then browse through over 2000 Ikea products on an online database to make their selection. Once chosen, users must point the device to the desired location in the room and drag and drop the selected product(s) onto the space. Users can then add the products they have chosen to their online basket. Dulux also introduce the Deluxe visualiser app which allows users to pick a colour from anywhere and, with augmented reality technology, allows you to see the colours live in your living space. Dulux can also offer suggested colour schemes to help complete your look and you can buy the testers or pain and have them delivered directly to your doorstep.
Artificial Intelligence is “the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.” Artificial Intelligence is the simulation of human intelligence processes by machines, especially computer systems. Artificial Intelligence is important because it can give businesses insights into their operation that they may not have been aware of as generally Artificial Intelligence can perform tasks better than humans and Artificial Intelligence tools often complete jobs quickly and with relatively few errors.
A few examples of Artificial Intelligence at home are of course the infamous and Google Home. Businesses may often use chatbots on their websites if a user needs help, i.e. Apple Live Chat.
Next week for my second blog upload, I hope to speak more about Artificial Intelligence and focus mainly around Artificial Intelligence in our homes and how it is slowly making an impact on our daily lives by comparing the positives and negatives.
Digital Marketing 